The sports broadcasting industry analysis Research Paper

The sports broadcasting industry analysis - Research Paper Example For example, football broadcasting accounts for the largest share of revenue in European countries. Highly ranked channels are advantageous over local channels that depend on free provisions to air programs. The channels have a limit for airing programs, a process that influences the overall revenue for a broadcasting company (Humphreys & Dennis 4). Giving a company absolute rights to broadcast events leads to escalations in revenue. Broadcasters who transmit live programs earn much revenue as opposed to persons transmitting recorded programs (Vogel 3). Recorded programs act as backup for revenue especially when live transmission occurs during odd hours. The right to transmit programs live is determined by the contract issued by a broadcasting company. Broadcasting directs has several advantages over broadcasting via cable. Affiliate fees create monopoly in advertising because it gives cable channels the autonomy to increase revenues by charging their affiliates highly. Moreover, they deny other channels the opportunity to increase their customer base by monopolizing sports