New Deal Research Paper - 2622 Words

Vibhav Kollu Honors English III December 21, 2010 The New Deal’s Lasting Effect on Society â€Å"I pledge you, I pledge myself, to a new deal for the American people,† President Franklin Delano Roosevelt said after winning his party’s nomination in 1932 (A New Deal for Americans). The 1930s was a time of great economic depression; in response the New Deal was FDR’s plan for America’s recovery. By 1933, when FDR took office, one in four Americans was unemployed. Furthermore, there was widespread hunger, malnutrition, overcrowding, and poor health. The New Deal was made to combat these tragic conditions and it did so through the means of welfare and government intervention. Indeed, the New Deal was a radical change to the way America had†¦show more content†¦This progressive act officially set up a national minimum wage, set up a forty hour work week, guaranteed time-and-a-half for overtime, and prohibited oppressive child labor (Friedrich). These acts dramatically improved labor conditions. A clear improvement in labor could be seen from before to after the New Deal labor reform. Americans, during the 1930s, clearly needed help. Too many were unemployed, struggling, starving, and/or homeless. One of the biggest legacies of the New Deal is that it combated unemployment with jobs in infrastructure. Many agencies and programs were set up to help increase America’s infrastructure and provide many needy people with jobs. One of those organizations was the Works Progress Administration. Incredibly, the WPA employed an average of 2.1 million people annually for a total of almost 8 million people. It had become largest New Deal program and required almost 11 billion dollars to fund it (Friedrich). The WPA was made with one goal in mind: to get people back to work so they can get money in their pockets to survive. The WPA built highways, airfields, public buildings, and did rural rehabilitation such as planting trees. In total, it had built around 110,000 public buildi ngs, 600 airports, 500,000 miles of roads, and 100,000 bridges (â€Å"New Deal†). Like the WPA, the Civilian Conservation Corps, had been created to provide jobs, but it was mainly for younger Americans. This program had employed and put 3Show MoreRelatedThe Nuclear Of The Iran Nuclear Deal929 Words   |  4 Pageswe noticed that though they are presenting the same information of the Iran nuclear deal, but they seem to tell it in separate ways. The articles come from two American papers (one Liberal, Washington Post, and one Conservative, Washington Times), a British newspaper (The Guardian), and an Iranian paper (the Tehran Times). 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Accents Speak Louder Than Speech Free Essays

Accents Speak louder than Speech What is an accent? An accent is the way you pronounce words. Everyone has an accent. It is insoluble to speak without one. We will write a custom essay sample on Accents Speak Louder Than Speech or any similar topic only for you Order Now You might consider yourself and others not to but you do. Usually you get your ‘accent’ from how, where and when you grew up, but not everyone has the same accent as the people who live around them. It might change without you noticing from new life experiences. Why do places develop different accents? The main reason for this is human nature. Usually we have an accent, which is roughly the same as the people we live with, because we want to fit in. That is how you learn speech by picking up the way people pronounce each letter. If a group separates into two groups, ie. If half move to Island A and the other half to Island B, and they are kept isolated for centuries, the pronunciation will be so different that you could almost say they were speaking different languages. This is what happened an interminable amount of time ago. People had no contact with people who lived far away because there were no phones, no radio, and the only travel was by foot. Another reason is that in the places that other countries invaded such as where the Vikings settled. People were influenced by the way they pronounced the vowels, and that is how the accent adapted. In Lancashire there is a theory that when people used to work in very big noisy cotton mills they had to speak in very loud, high pitched, shrilly voices to be heard and they got used to this and influenced the people around them. There used to be a negative perception of regional accents and RP was favoured, now BBC is positively discriminating in favour of regional accents. British town centres which used to be very different are becoming uniform, but what distinguishes them, are the accents and dialects. Also London is now a big influence to accents in England, because people are commuting in and out every day for work, so accents are disappearing in places such as Oxford, Surrey and Sussex. U and Non-U U stands for upper class and non-u stands for middle class. U’s used a looking glass rather than a mirror, wore spectacles rather than glasses, were richer rather than wealthy. Anyone who was not U for example people who talked about serviettes rather than napkins, would betray themselves as in a U’s view, ‘not one of us’. Toilet was actually a very smart word for Edwardians, then the servants picked it up and used it and it went out of fashion. Being marked as u or non-u is not only about your vocabulary but also about the way you pronounce things, an accent. For example butter is ‘orf’ rather than ‘off’. Also you would say that you have a very nice ‘hice’ rather than home. Today people say that a ‘gentleman’ never pushes a trolley at a supermarket but uses a basket. He never eats between meals, which are breakfast, lunch, and dinner. Received Pronunciation RP is the shortened name for Received Pronunciation. It is regionally described as the regional neutral accent. It is widely used as a reference point in dictionaries and as a model for teaching English as a foreign language. The meaning of Received traditionally was ‘’that which is generally accepted† or â€Å"that accepted by the best society†. When people say that someone hasn’t got an accent it is usually referring to RP. How to cite Accents Speak Louder Than Speech, Essay examples

Marketing Management of McDonalds

Question: Discuss about the Marketing Management of McDonalds. Answer: Introduction The reported paper has been developed to identify the market operations of McDonalds, the leading fast food restaurant chain of the world in the Australian target market. By identifying the marketing perspective in the target market, the research study will identify the sustainable marketing strategy suitable for business growth. Meanwhile, the study describes a detail research of the industry including the 5Cs significant for business proposition. The organisational analysis, market research strategy, market development plan and selective marketing tactics of McDonalds have been formulated drawing insights providing suitable marketing concepts and theoretical models (Al-Weqaiyan, 2005). Understandably, the study has been developed based on thorough research supportive for marketing development. Organisational Background McDonalds is one of the largest convenient foods and beverage restaurant chain business in the world. It has employs around 1.6 million people and has stores in more than 115 countries of the world. It is the market leader in the restaurant chain business with several strong competitors such as KFC and Subway (Reece, 2010). The primary reason for the success of McDonalds business is its distinctive competitive strategies, high standards of performance, superior quality of products, and high integrity of people. Around 85 percent of restaurants of McDonalds are owned by franchisees. The mission of the firm is to become the worlds premier convenient food and beverage restaurant business. The company seeks to provide healthy financial rewards to its investors by giving good opportunities for enrichment and growth to its business partners, employees and the communities (Sakas and Konstantopoulos, 2010). The vision of McDonalds is to become a modern and progressive company by delivering its customers a contemporary experience. Modern in the vision statement means to get the brand in the place where it needs to be in todays market. On the other hand, progressive means to get ready for the future expectations of the customers. In order to meet the changing demands of the demographics, McDonalds serves its customers with a huge product range that includes burgers, breakfast, beverages, desserts and many other items. The oldest marketing slogan that is still yet used by the company is Im loving it! began in the year 2003. On the other hand, the company keeps on experimenting with its product range by introducing localised foods (Ramachandra, Chandrashekara and Shivakumar, 2010). Currently, the brand McDonalds and McCafe has grown to be the second largest convenient food and beverage brand in Australia. The brand name is itself enough to attract people to visit the McDonalds stores. Organisational Analysis A SWOT analysis has been presented to discuss the strengths, weaknesses, opportunities and threats of McDonalds: Strengths: The global existence and renowned brand of McDonalds are its primary strengths. Along with that, the successful items and consistency of food quality also acts as strength of the company. Weaknesses: It can be seen through the market research that the declining market share and disgruntled franchisees of the company has emerged to be serious weaknesses of the organisation (Mujtaba and Patel, 2011). On the other hand, the slowed income and revenue growth makes it difficult for the firm to expand its business and hold its market positioning. Opportunities: McDonalds serves only 1 percent of the entire world population and has a good opportunity to expand over the international market. The joint ventures with retailers and supermarkets provide the company with a lower risked opportunity for expanding its business (Mooradian, Matzler and Ring, 2012). On the other hand, the implementation of technology in its service can help the company retain its customers. Threats: The strengths of the competitors are the primary threat for McDonalds. On the other hand, the fluctuation of the currency and global economy makes it difficult for the company to do its customers in the overseas market (Kerin and Peterson, 2001). Customers In the marketing management, identifying the target customers will be the key to long-run success. In the South Australian market, the target consumers can be identified as the most health conscious as well as fast food loving public. Precisely, the target demographic profile is highly educated and professional to say the least (Slater, Hult and Olson, 2010). Hence, the income status of the target demographics will be a significant boost for the fast food restaurant chain business. Meanwhile, in the busiest life schedule of the target demographic profile including children, school and college goers and single-living public, the customers value quality and tasty fast food and timely delivery of orders (Kotler and Keller, 2016). Therefore, the fast food chain must ensure the quality of service to meet the demand of the target customers. In the marketing strategy, the brand name will be efficiently utilised to create an influence on the target demographics. Collaborators In order to create growth in the target market, McDonalds Australia must use their significant supply partners already operating in the other parts of the country. For instance, in the product distribution, Martin Brower can be identified as the major contributor. On the other hand, the beef products, chicken and fish will be supplied by OSI and Australian Food Corporation (Qureshi and Hassan, 2013). Also, Inghams Enterprise, McCain, Simplot and other partners can supply fries, hashbrowns and other food products according to the quality to complete the entire supply chain in the target market. Meanwhile, the quality suppliers can deliver fresh food products and items following the quality audits of the fast food items to maintain the brand identity (Bhuian, 2009). The fast growing fast food industry in the Australian market will be helpful for the business collaborators as well to supply products at a reasonable pricing suitable for companys profit margins. Competitors In the target market of South Australia, McDonalds will face tough competition from KFC, Subway, Hungry Jacks, Red Rooster, and Nandos. Currently, 19.9 percent of market share of fast food restaurant chain industry has been occupied by KFC in Australia. On the other hand, Subway and Hungry Jacks have got 17 percent and 13.1 percent of the entire market share respectively. Among the most popular restaurant chain, the brand identity of McDonalds will definitely work in favour of the organisation to make further market penetration. As far as other new entrants in the market are concerned, the potential threat of new market entrants will be limited (Mujtaba and Patel, 2011). Precisely, to remain competitive in the target market, the quality of fast food items and trademark food products must be presented orderly to the target demographics (Banks, 2016). Moreover, the product segmentation as well as the market segmentation of McDonalds will be effective to stay ahead in the target South A ustralian market. Context A PEST analysis has been conducted herein below to present the other factors that influence the business of McDonalds in the Australian market. Political Factors: The global operations of McDonalds are influenced by the government policies of each country. For example, there are certain political groups in Australia that protest against fast food due to the health implications such as cholesterol and digestive problems (Kawabata, 2013). On the other hand, the company needs to follow several rules and regulations to operate in a smooth manner. Economical Factors: The economic condition of Australia works in favour of the company. The inflation rate in Australia is highly controlled at 1 percent and the good income level of the people provides the firm with better opportunities to expand its business in the country (Kawabata, 2013). Socio-cultural Factors: Australia is a multi-cultural nation with a higher proportion of western people. The Australian population mostly favour fast food for their daily living due to the busy schedule of life (Kawabata, 2013). Technological Factors: The development of technology has made it easier for a restaurant chain business to effectively conduct all its marketing tactics (Kerin and Peterson, 2001). McDonalds provide free Wi-Fi facility and focus on digital advertising to attract more customers. Market Research Strategy In order to collect primary research data from the target market, McDonalds Corporation simply engages renowned research agencies. Meanwhile, the agencies have prepared survey research materials for the selected market area to identify the 5Cs associated with the business structure of the firm (LaPlaca, 2008). By conducting thorough study on the basis of significant methodological consistencies, the market research can define the behaviour of the target demographics, position of the collaborators as well as competitors, threats of new entrants, robust changing business environment and competitive marketing strategy of the other market players. In order to define the customers perspective, random survey study has been conducted to know the choices and preferences of the target demographics (Kotler and Keller, 2016). The research outcome will be helpful to define the best product line and services strategy to impress the consumers. The study research and market intelligence programme on specific market region can collect best information about the localising fast food menus and food items mostly preferred by the target demographics. Thus, positioning strategy of the firm can be structured to get the best response from the target demographic profile (Levy, 2012). Meanwhile, the existing pricing strategy and standard of services of the other market operators can be identified during the study. The research agencies hired by McDonalds to conduct the primary research study will also identify the probability of new entrants by collecting information about the existing market share of the best participants (Abdullah Saif, 2015). Precisely, in the target market, the fast food chain business is a perfect competition. Hence, the entry of a new firm will not make a massive impact on the revenue of the operating firms. Lastly, the role of the collaborators such as the suppliers, distributors and franchisee must be recogni sed before making any business commitment. Thus, the research on the collaborators will help McDonalds to find the collaborators that can provide quality products at a reasonable pricing (Thomadsen, 2007). Developing Marketing Strategy The research study on market will evidently clear out the best segmentation, targeting as well as positioning strategy for McDonalds in the target market as follows: Segmentation Type Segmentation Criteria Target Segment Geographic Density Urban areas Region Domestic market Demographic Age between age group of eight to fifty Gender Males and Females Income Status Low income, middle class income Occupation Students, business professionals and service people Life style Bachelor Newly Married Family including children Psychographic Lifestyle of target demographics The product line of McDonalds has been targeted according to the preferences of different style of people having diverse set of lifestyle Social Class Lower income class, middle class and hard-working class Behavioural Personality fast food loving careless and enjoying people Loyalty of target demographics Hardcore as well as loyal customers Status of target demographics Regular customers Target Market Identifying the target market is a key to success for business growth. In this study, the South Australian market has been determined to be the marketplace for McDonalds. Clearly, the growth of fast food industry in the Australia has encouraged McDonalds to set up new outlets in the South Australian market (Williams, 2015). Value Proposition for the target market In order to make the finest business growth in the target market, customer value proposition will be the key to success. Precisely, efficient value proposition resonate to target demographics must be defined so that the purchasing behaviour of the target demographics can be highly influenced. Herein, the brand identity of McDonalds, quality food items, smart on time delivery features and magnificent service efficiency of the firm can be represented to construct the value proposition (Bhuian, 2009). Positioning Statement Branding of business is extremely important to stay competitive in a target market. Precisely, McDonalds should focus on the target audience providing the best quality and magnificent services. In the South Australian market, distinctive service benefits must be given to the consumers to increase popularity of the fast food restaurant chain (Mujtaba and Patel, 2011). Moreover, unique pricing strategy and discount offers must be promoted at the marketing level to keep the consumers interested. Developing Marketing Tactics A detailed marketing mix has been presented herein below to support the above marketing strategy: Product: McDonalds will introduce localised foods with new varieties to attract new customers. On the other hand, it needs to keep on introducing new food range that will retain back old customers (Wilson and Gilligan, 2005). Furthermore, the company will focus on developing its customer service by delivering food at door step and taking online orders. Place: The Company needs to expand its business in the South Western Australia by using the franchising or joint venture strategy (Sheehan, 2011). McDonalds has planned to open 100 stores in the South Western region of Australia with all sorts of modern facilities and services. Price: McDonalds need to implement a competitive pricing policy in order to fight the high level of competition from KFC and Subway. On the other hand, the company can make use of discount strategy in order to attract more customers (Sheehan, 2011). Promotion: McDonalds is involved in digital advertising and need to focus on its target market. On the other hand, the management needs to use several other promotion techniques such as hoardings, transportation advertisement, and several other modern advertisement techniques (Wilson and Gilligan, 2005). Processes: McDonalds needs to focus on improving its customer service by employing part time workers to deliver quick service during the rush hours (Kotler and Keller, 2016). On the other hand, the company will also provide home delivery services within a particular range to attract more customers. Physical Evidence: In order to deliver physical evidence, the company can provide McDonalds toys to kids to increase their satisfaction level. On the other hand, free gifts can be given to make people remember about their visit to the McDonalds restaurants (Kotler and Keller, 2016). People: McDonalds will hire HR professionals to train the new staffs of the franchisees opening in the new market. Along with that, the company will provide lead chefs and front line managers to the franchisee stores to control the new workforce (Kotler and Keller, 2016). On the other hand, the company will hire part time staffs in order to manage the customers during the rush hours. Conclusion During the marketing management of McDonalds in the target market, specific market analyses and potential segmentation of market should be done as discussed in the marketing strategy section. Precisely, in the robust business environment, the brand name of the organisation can play a major role to create brand positioning in an automatic way. Understandably, to meet the demand of the target demographics, the quality of fast food must be delivered to create significant competitive edge in the target market. Also, the differentiation of food products will be handy in the marketing strategy to stay ahead of the rest of the fast food restaurant chain in the target South Australian market. References Abdullah Saif, N. (2015). How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success.International Journal Of Innovation And Economic Development, 1(3), pp.7-15. Al-Weqaiyan, A. (2005). A Cross-National Study of Repurchase Intentions of Fast-Food Meals.Journal of International Food Agribusiness Marketing, 17(1), pp.95-116. Banks, S. (2016).McDonalds modern marketing menu CMO interview. [online] Marketing Magazine. Available at: https://www.marketingmag.com.au/hubs-c/mcdonalds-modern-marketing-menu-cmo-interview/ [Accessed Jan. 2017]. Bhuian, S. (2009). Developing Country Consumer Fast Food Preferences.Journal of International Food Agribusiness Marketing, 10(1), pp.1-13. Kawabata, M. (2013). Dynamics of Globalization in Food Service Sector.Journal of Marketing Distribution, 15(2), pp.3-23. Kerin, R. and Peterson, R. (2001).Strategic marketing problems. 1st ed. Upper Saddle River, N.J.: Prentice Hall. Kotler, P. and Keller, K. (2016).Marketing management. 15th ed. Pearson Education Australia Pty Ltd. LaPlaca, P. (2008). Industrial marketing management.Industrial Marketing Management, 37(3), pp.245-246. Levy, S. (2012). Marketing management and marketing research.Journal of Marketing Management, 28(1-2), pp.8-13. Mooradian, T., Matzler, K. and Ring, L. (2012).Strategic marketing. 1st ed. Upper Saddle River, N.J.: Pearson Education. Mujtaba, B. and Patel, B. (2011). McDonalds Success Strategy And Global Expansion Through Customer And Brand Loyalty.Journal of Business Case Studies (JBCS), 3(3), p.55. Qureshi, A. and Hassan, M. (2013). Impact of performance management on the organisational performance: An analytical investigation of the business model of McDonalds.International Journal of Academic Research in Economics and Management Sciences, 2(5). Ramachandra, K., Chandrashekara, B. and Shivakumar, S. (2010).Marketing management. 1st ed. Mumbai [India]: Himalaya Pub. House. Reece, M. (2010).Real-time marketing for business growth. 1st ed. Upper Saddle River, N.J.: FT Press. Sakas, D. and Konstantopoulos, N. (2010).Marketing and management sciences. 1st ed. London: Imperial College Press. Sheehan, B. (2011).Marketing management. 1st ed. Lausanne, Switzerland: AVA Pub. Slater, S., Hult, G. and Olson, E. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness.Industrial Marketing Management, 39(4), pp.551-559. Thomadsen, R. (2007). Product Positioning and Competition: The Role of Location in the Fast Food Industry.Marketing Science, 26(6), pp.792-804. Williams, A. (2015).Salesforce: McDonalds has captured the future of marketing. [online] Cmo.com.au. Available at: https://www.cmo.com.au/article/579920/has-mcdonald-captured-future-marketing/ [Accessed Jan. 2017]. Wilson, R. and Gilligan, C. (2005).Strategic marketing management. 1st ed. Amsterdam: Elsevier/Butterworth-Heinemann.